Everything you need to know about Google Analytics’ latest update – ExactMetrics

ExactMetrics is a plugin causing a stir on the WordPress market – in our latest blog, we’re unravelling what it’s about, who it’s for and what makes it *better*.

One of reasons we love using WordPress as our platform of choice is down to the kaleidoscope of software “plugins” that allow our users to get even more out of their beautiful new website.

Plugins can support everything from your SEO to your eCommerce functionality. One of the (arguably!) most valuable, are the plugins that can be used to track and learn from your analytics.

Your website analytics allow you to see how many people are visiting your website, where they are coming from and what they do when they land on your site.

It won’t come as much of a surprise that this is highly influential information; armed with this, you can tailor your website and marketing activity to draw more people in and set them on the correct customer journey.

Up until now, Google Analytics has been a diehard favourite; it’s often seen as the “go to” when it comes to taking a closer look at your analytics.

But now? They’ve had a bit of a revamp for their WordPress offering. Introducing: ExactMetrics.

ExactMetrics is the new Google Analytics Dashboard for WordPress.

In the past, many users – especially beginners – found Google Analytics reports difficult to understand. The aim of ExactMetrics is to simplify those reports, make them easier to digest visually and packaged up in beautiful reports.

The update is continuously adjusting and evolving, but its core features include:

• Analytics tracking – there are few analytics that ExactMetrics doesn’t track! Think everything from hashtag tracking to file download tracking, scroll tracking to author tracking… and everything in between.
• Custom reports – they make it easy to really target the information you want out of your data report, avoiding unnecessary confusion and needless lines. These include page insights, behaviour, audience demographic and content reports.
• Integrations – ExactMetrics seamlessly integrates with: WooCommerce, Formidable Forms, WPForms, Ninja Forms, Easy Digital Downloads and Gravity Forms

It already boasts over 1 million active users – a number that is only growing!

The ExactMetrics plugin promises to make your website work better, not harder.

…which is what we’re all about!

The plugin is designed for people who still want the detailed, strategic and influential input of audience data insights, but may not have a huge deal of experience in this area. It requires zero coding and is as easy to implement as clicking “install”.

Once you’ve finalised this analytics setup on your WordPress site, you can then:

• Improve your website strategy with demographic reports
• Identify new partnership opportunities focus areas
• Analyse and improve your content marketing
• Grow sales and revenue for your eCommerce site

As a plugin in a transition of change, there are bound to be hiccups along the way. But, essentially, ExactMetrics strives to make it far quicker to grow your business using the wealth of data at your fingertips. And so far? We’re fans!

If you want to discuss the best option for your WordPress site, drop a member of our team a line. We’ll be in touch for an informal chat!

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