As a website design agency, our entire business world is online. And, for that, we feel incredibly lucky. We are still able to support our wonderful community of clients, even in the current climate.
And while we don’t want to add to the noise around the situation, we do want to do what we can to provide support and guidance as we all work our way through the next weeks and months.
We believe now is the time to work ON – and not just IN – your business.
If you are a business that works entirely through an eCommerce site (or are a “bricks and mortar” store that could spend this time transferring your goods online) there are some really simple tricks you can implement to boost your chance of sales.
We’ve pulled together 10 of our top tips for increasing sales through your eCommerce page. We hope they help, even in the smallest way.
If customers are going to share their personal details and money with you, it’s pretty important that they feel totally secure on your site.
Make sure your site has an SSL certificate – this is best recognised as the green or grey padlock alongside the URL of your website in the browser bar. It’s the sign that your website will keep customer data secure, and is an absolute MUST. Plus, Google now insists that if a company wants to rank higher, they need one.
You could also display security badges at the bottom of your page for any other security software you use, such as antivirus. It’s a small thing, but it could inadvertently instil that final piece of trust in the buyer that encourages them to commit to your products.
There’s no better form of advertising than words straight out of the customer’s mouth.
Again, it all comes back to trust. Show your potential buyers that other people have purchased and loved your product. Bring attention to any testimonials that highlight your speedy delivery or any added touches you bring into the packaging.
Use these brilliant slices of feedback to show the rest of the world why you are the store to buy from far above anyone else.
It can be hard getting a full idea of an item from a photograph alone. Why not capture some video footage of your products in action?
Not only will this add a more “human” feel to your product, but it also gives a much better view of your product.
And with 87% of online marketers utilising video content, you’d be missing a trick not to jump on the bandwagon.
Over 52% of worldwide internet traffic comes from mobile. If your eCommerce page isn’t perfectly curated for mobile, then you’re doing your products a huge disservice.
Mobile shopping isn’t just the future of retail; it’s the here and now. So, if you don’t have a mobile-friendly website, you’re immediately setting up barriers to conversion and will likely lose out on customers against those who have made their site 100% user friendly.
It’s hard to resist a good offer.
And that’s why, when it comes to boosting sales on an eCommerce site, discounts and coupon codes work.
They can be a valuable way to tip the scale on a hesitant buyer to a confident customer. In doing this, it helps you acquire new customers who may not have been ready to commit to your brand, maintain current ones and also minimise loss around any unsold products.
However, it’s important not to devalue your products or lower your profit margin too much. Some sellers choose to set their original prices higher than necessary to compensate for discounts, while others use coupon codes as a way to generate leads and set people on a customer journey with their marketing.
Transforming customers into your ultimate brand champions isn’t easy; but loyalty rewards and programmes can certainly help you on your way.
A loyalty programme essentially rewards your customers the more they shop with you. The idea is that this will incentivise your customers to buy from you time and time again.
There are many different ways you can implement loyalty rewards:
These are all powerful ways to retain customers, increase brand awareness and amp up your overall marketing.
Let’s face it; no one likes to miss out. Plus, many of us like to wait until the last possible minute to *do the thing*.
You can use this to your advantage on your eCommerce page.
You can increase your eCommerce sales by building on this sense of urgency. A few ways to do this include:
These simple hacks work wonders in driving interest and conversions for your products.
Sometimes customers need a bit of hand holding.
If your potential customer has any uncertainty about what they’re looking for – but they know they WANT or NEED something – highlighting your most popular items is a useful way to draw in their attention and lead them to make a purchase.
It also shows that the items are in demand… so there must be something good about them, right?
Whatever technique you are employing, it always comes back to making the customer experience as seamless and pain free as you can. And this tool definitely ticks that box.
Although your visual content and layout is crucial when capturing your audience’s attention, making use of engaging copy is just as important.
Your headlines should be magnetic and your product descriptions need to portray the actual value behind the product. Make it fun. Make it different.
It is here that you need to connect with your audience and tap into their emotions, compelling them to actually make that vital purchase.
Finally, don’t forget the role of email marketing!
E-marketing for eCommerce is an entire topic of its own (which we will dig further into later!), but the key takeaway is that, for eCommerce, it is absolutely vital that you make use of it.
Your email campaigns will nurture your potential customers, gradually building their trust until they are ready to buy. You can use them to highlight special offers, specific items, reward loyal customers and convert abandoned carts.
Because the beauty of e-marketing is that you can segment it into endless different types of audience, refining your message and mission of the newsletter for optimum result.
It’s a core method of keeping those sales growing and growing!
Are you developing plans for your eCommerce site? Drop us a line. We’d love to chat and see if we can help you in any way.
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