It’s no secret that online retail is booming. A world that was already growing consistently saw its sales shoot up by 46% – its strongest growth for more than a decade. If you aren’t already utilising eCommerce, then now really is the time to jump on board; and Mailchimp is a great way to help you get there.
How can Mailchimp help you boost your online store? Integrating Mailchimp with your eCommerce store can help you hit your marketing goals and grow your business; it can widen your reach, save you time and, ultimately, make you money.
Whether you’re new to the online retail game or are trying to increase your current visibility, Mailchimp can help. Read on for our 8 key ways that Mailchimp can boost your online store.
First thing’s first; what actually is Mailchimp?
Mailchimp is an award-winning email marketing tool for small businesses; it’s easy to use, fully functional and even comes with a permanently free option (depending on your needs and audience size). It features over 250 app integrations and has impressive clients under the belt, including Vimeo, TED and New Belgium Brewing.
It’s a reliable, intuitive marketing programme designed to help you build new audiences and strengthen the loyal relationships with current ones.
Can you tell we’re mega fans?!
One of the big selling points about Mailchimp is its ability to seamlessly integrate into eCommerce stores. With a few clicks, you can use it to boost your sales, reach more people and amplify your brand awareness.
1 – Mailchimp for WooCommerce
If you’ve got a WordPress site, it couldn’t be easy to link your Mailchimp to your online store.
Mailchimp for WooCommerce is a free plugin that connects your e-marketing straight to your online store so that you can better engage and build relationships with your customers. It’s quick and simple to use, and essentially does all of the hard work for you.
The features of the plugin enable to increase website traffic, drive repeat purchases, analyse what works (and what doesn’t!) and increase your revenue potential.
To connect Mailchimp with WooCommerce, all you have to do is:
2 – Product notifications
Mailchimp will use purchase history data to create smart, personalised suggestions for a customer’s next visit. You can then add these product recommendations to any of your Mailchimp emails, such as an abandoned cart or order notification message.
This is a great way of encouraging repeat sales so that you can subtly turn someone from a one-off buyer to a loyal customer.
3 – Abandoned cart feature
How many times have you gone to make a purchase and then changed your mind at the last minute? We’ve all been there. And that’s what the abandoned cart feature is for.
Mailchimp will automatically track whether someone has left items in their shopping cart and send them a pre-written nudge to see whether or not they’re still interested in buying. Studies have shown that the abandoned cart email conversion rate is as high as 10.7% – it’s safe to say that this minor adjustment to your marketing strategy can have a major impact on your sales.
4 – Boost your online community
Your newsletter is a crucial marketing tool and an unbeatable way to nurture your loyal community. Another big bonus of Mailchimp is that it has an impressive selection of options to promote your newsletter and drive more signups.
You can add a tick box at the checkout so that customers can be added to your mailing list, and also integrate customisable popups to your store. Use these popups to your full advantage; why not offer a special discount code for first time customers or free delivery for a limited time only?
5 – Run ads
Did you know that you can also run ads through your Mailchimp account?
Yep – it doesn’t just send emails. You can create tailored, targeted Facebook, Instagram and Google ads directly through your Mailchimp account at no extra cost. Choose from ads that target very specific contacts and segments, or widen your reach so that the ads connect with people far beyond your current audience.
6 – Automated workflows
As an eCommerce store, there are regular emails that you need to be sending your customers – these can all be pulled together in what is known as an email workflow.
A typical email workflow for an eCommerce sale could look like:
The nifty thing about a workflow is that once you set it up once, you’re covered for the long term!
Not only is this a brilliant means of improving customer satisfaction, but it’s also a prime opportunity to weave in your brand voice and implement fun, memorable and unique copy into your emails. And you guessed it… This is something that Mailchimp allows you to do.
Save yourself time, make yourself more money. It’s a win, win!
7 – Track what’s working with A/B testing
As with all forms of marketing, it’s integral that you keep an eye on what’s working and what isn’t quite hitting the mark. One of the ways that you can do this is through A/B testing.
With A/B testing, you can set up two different versions of the same newsletter and track which one receives:
Armed with this knowledge, you can then update newsletters going forward to encourage the maximum return.
8 – Segment your audience
Certain messaging won’t be relevant to particular sections of your audience – and that’s okay. Through segmentation, you can tailor your messaging and make sure the right customers are receiving it.
Some useful segments to use for eCommerce e-marketing include:
By honing in on these different segments, you can create bespoke marketing campaigns to encourage future sales and amp up customer satisfaction. Mailchimp can quickly define these custom audiences based on their past purchases, demographics and any other shared data. You can create your own or use one of Mailchimp’s pre-built segments.
Essentially, it leads to a more personalised shopping and communication experience. Reports have even suggested that a more personalised shopping experience can result in:
The numbers speak for themselves – it’s an opportunity not to be missed.
Yes, yes and yes again!
We love building and enhancing eCommerce sites and offer a range of services to suit your needs.
We also have a bunch of material for you to absorb over on our blog, including this blog on the 10 ways to improve your eCommerce site and this one on why video can help your eCommerce business.
Get in touch for a free consultation (bring a cuppa!) and let us find out more about you, your business and your exciting vision.
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