7 ways to increase your online sales this Autumn
Did you feel your online sales dwindling throughout the Summer? Read my latest blog on how to increase your online sales and amp up your business this Autumn. Increasing sales…
With nearly 600,000 eCommerce websites floating around the UK digi-sphere right now, it’s hardly a surprise that many entrepreneurs worry that their online business isn’t up to scratch. Especially if you’re a solopreneur, the number of tasks on your to-do list is neverending. Manage your products. Look after your customers. FIND your customers! Ship products. Run promotions. Market, market, and market again.
Phew! We’re tired just from writing that 🥱
However, we’re strong believers in the mentality that you don’t need complexity to succeed. Simplicity within your eCommerce could be the secret weapon you’ve been missing.
At #TeamLBB, less is more. We’ve helped hundreds of businesses simplify and elevate their eCommerce experiences, leading to smoother operations and, most importantly, more sales.
Keen to put this method to the test? Read on for our easy-to-apply tips to streamline your e-commerce and drive more sales.
PIN FOR LATER: 5 WEB DESIGN MISTAKES THAT COULD BE SABOTAGING YOUR SEO EFFORTS
The first step for simplifying your eCommerce starts with the first thing your potential customers will see – your homepage.
We often talk about the homepage being your store window. It’s also the first page of a book. The way you introduce the world to your story will determine whether you become the next prize winner or if you’ll end up gathering dust on the bottom shelf.
A cluttered and confusing homepage will push your ideal audience away – and fast. A clean, focused homepage on the other hand instantly tells visitors what your brand is about and how they can shop.
Keep it simple by focusing on these elements:
LBB SEO tip: Use keywords such as *best-selling products*, *online shop*, or *exclusive deals* in your homepage copy to rank higher on search engines.
Too much choice can hurt sales and customer satisfaction: we encourage simple, intuitive navigation bars on your website.
A busy, complex navigation system on your website can lead to decision paralysis, where customers become overwhelmed by the sheer number of options in front of them. This can result in reduced conversions and emotional disengagement. Basically? Not good. Not good at all.
You can quickly move away from frustrated customers bouncing off your site to quick, regular sales by stripping things right back. Do this by:
LBB SEO TIP: Make sure your category names are search-friendly. For example, instead of “accessories,” use “handmade jewellery” or “silk scarves” for better SEO targeting.
Mobile-friendly – and, if anything, mobile-first – is a web design hill we will happily die upon. And with statistics such as mobile optimisation dominating 62% of all top-ranking websites, it’s safe to say that it’s a hill many of our digital pals would sleep easy on too.
Mobile e-commerce sales are booming, so your website **must** be mobile-friendly. This is not just a “nice-to-have”; it’s a necessity. A mobile-optimised site loads faster, displays better on smaller screens, and offers a smoother shopping experience – all of which directly impact those lucrative sales.
Here’s what to check:
LBB SEO tip: Google prioritises mobile-first indexing, meaning your mobile version is what gets ranked. Ensure your product descriptions, titles, and images are optimised for mobile.
Another simple way to secure more sales is by speeding up your website. Now, we aren’t ones for living on the dramatic side of the fence, BUT every second a page takes to load is a potential sale slipping away. If your site’s speed is sluggish, customers will abandon their carts faster than you can say “please don’t leave me.”
Don’t just take our word for it. There are some pretty shocking statistics to back this up. For example, did you know that 83% of online users expect websites to load in three seconds or less? Or that 40% will abandon a website that takes longer than three seconds to load? How about the fact that 70% of users said that an online retailer’s site speed has an impact on how willing they are to buy from them?
Once you’ve stopped hyperventilating into your paper bag, put into place these tools for speeding up your site:
LBB SEO tip: Fast-loading websites not only improve user experience but also rank higher on search engines. Make sure your site is blazing fast!
RELATED: HOW CAN YOUR WEBSITE SPEED IMPROVE YOUR SEO?
Let’s talk about the money maker – your checkout. A complicated or long checkout process is a common reason for cart abandonment. Keep things straight to the point and your conversion rates will thank you.
Our key tips:
LBB SEO tip: Add an optimised thank-you page after checkout. This is a great place to include post-purchase keywords like *order tracking*, *customer reviews*, or *shipping information*.
It’s tempting to upload a dozen angles of every product, covering your website from top to bottom in as many images as you possibly can. However, too many large images can substantially slow your site down. Plus, they can leave your site feeling hectic and overcrowded.
We advise our clients to stick to high-quality images that give a clear view of your product but won’t impact your site’s performance.
Make sure your images:
LBB SEO tip: Add alt text to your images using descriptive keywords like *blue denim jacket* or *eco-friendly water bottle*. This helps search engines understand and index your images.
RELATED: 7 WAYS TO USE IMAGES TO BOOST YOUR SEO RANKING
Finally, it’s the P-word: pop-ups!
Pop-ups can be a double-edged sword. While they’re useful for capturing emails or promoting discounts, too many can annoy customers and disrupt the shopping experience. Use them sparingly!
Our recommendation:
LBB SEO tip: Pop-ups are more effective when they offer value. Use copy with targeted keywords, like *20% off your first order* or *free shipping on all orders*.
Simplifying your e-commerce isn’t just about cleaning up your design – it’s about creating a better shopping experience that leads to more sales. You’ll see happier customers and higher conversion rates by decluttering, optimising for speed and mobile, and refining the checkout process.
Ready to get started? At Littlebigbox, we create beautiful, streamlined online stores that convert. With a team of designers, developers, SEO specialists, and copywriters, we’re here to help you make your online store a sparkling success.
Get in touch for a free consultation. We can’t wait to connect.
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