5 ways to build up your mailing list

It is so difficult trying to build your mailing list and I must admit it has taken us quite a while to get ours up to a reasonable number on our list. Along the way we have learnt a couple of ways you can build up your mailing list and today I am going to share those tips with you.

1. If you have a website, integrate your newsletter sign up form, but don’t just do that also include an incentive to encourage users to sign up to your newsletter. For example we offer a free Facebook Schedule Planner when users sign up to our newsletter, if you sell products you could offer a discount or a number of reward points.

2. Integrate your newsletter sign up form into Facebook, Facebook now allows you to have a call to action button at the top of your page and one of those actions is signing up to your newsletter, so take advantage of this new tool and link it to your mailing list. You could also include a Facebook cover that promotes your newsletter saying what you will receive if you sign up and you can even have a little arrow pointing down to the call to action button. (just an idea 🙂 )

3. Another thing you can do is look back through all the customers you have had whether that’s via email or your website sales and drop them an email and see if they would like adding to your mailing list, also explain to them what they are likely to see, as well as if they receive any rewards for doing so.

4. You could run an online competition and to enter they need to sign up to your newsletter, most people will be willing to do this, but I would make sure to let them know that they can’t immediately unsubscribe to your mailing list once the competition is over. Maybe an incentive to get them to stay is by offering competitions that only users who are signed up to your mailing list can enter and that it’s just exclusive to them and not the general public.

5. If you sell products on your website that suits only certain people, whether that’s by gender, parent or interest, you could put together different lists in your mailing list to suit different types of customers you have. That way your newsletter will be aimed at them and you can make it unique to each list group. They are more likely to read and even buy from you if you are showing them things that interest them personally.

Well that is our 5 ways on building up your mailing list, we hope you find them useful and go start building up that mailing list! 🙂

P.S If you would like to join our mailing list and receive your FREE Facebook Planner you can do so by the sign up form at the bottom of our website.

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