Google Business Profile – Why it’s worth setting up

If you’re running a small business, one of the easiest (and totally free) ways to get noticed locally is by setting up a Google Business Profile.

It only takes a few minutes, but it can make a big difference to how people find you online – especially in your local area. Whether you’re a florist, therapist, builder or designer, a Google Business Profile helps you show up when people are searching for businesses like yours nearby.

Here’s why it’s worth doing – and how to get started.

What is a Google Business Profile?

It’s your business listing on Google – the one that pops up on the right-hand side of search results or on Google Maps. It shows your business name, opening hours, photos, reviews and more – all in one place.

Why it’s worth having one

Show up in local search and maps
More and more people are using Google to find things “near me”. Having a profile helps you appear in those results – especially if it’s kept up to date.

Make a great first impression
Your profile might be the first thing people see before they even click on your website. It’s a great chance to show off what you do and how people can get in touch.

Build trust with reviews
Reviews give potential customers peace of mind. They’re more likely to choose a business that looks active, friendly, and reliable.

Help your SEO
Having a consistent and well-maintained Google Business Profile gives your local SEO a boost – it shows Google you’re a real, trustworthy business.

How to set it up

1. Visit: https://www.google.com/business
2. Sign in with your business Google account
3. Fill in your details – business name, location (if you have one), contact info and opening hours
4. Choose your category – for example, “Web Designer”, “Dog Groomer”, “Florist” etc.
5. Verify your business – this might be by post, phone, or email
6. Add the finishing touches – a few photos, a short description, and your website link

Little tips to help you stand out

• Use keywords in your description – for example, “WordPress web design in Hampshire”
• Respond to reviews – even a quick “thank you!” shows you’re active and approachable
• Keep your hours and contact details up to date – especially during holidays
• Add FAQs if you often get the same questions – it saves time and helps your audience
• Link to your website and social media – make it easy for people to find out more about you
• Post updates, offers, or news now and again – it shows you’re active and engaged

Final Thoughts

Your Google Business Profile is like a mini version of your website that appears right where people are searching. It’s quick to set up, completely free, and helps build trust with new customers.

If you’ve been meaning to do it for a while – now’s a great time to tick it off the list! And if you’d like a hand setting yours up or making the most of it, just give us a shout – we’re always happy to help.

Want to learn more about SEO?

If you found this helpful, you might enjoy some of our other blog posts all about SEO and getting found online:

https://www.littlebigbox.co.uk/5-web-design-mistakes-that-can-sabotage-your-seo-efforts/

https://www.littlebigbox.co.uk/navigating-the-changing-landscape-of-seo-in-2024/

We’re always sharing friendly, jargon-free advice to help small businesses thrive online. Have a read – or get in touch if you’d like help with your own SEO.

© Littlebigbox Limited is a company registered in England (Company No. 13663893) Romsey, SO51 6BY. (VAT No. GB448056874). All Rights Reserved · Privacy Policy